if ( ! defined( 'WPSEO_VERSION' ) ) {
header( 'Status: 403 Forbidden' );
header( 'HTTP/1.1 403 Forbidden' );
do_action( 'wpseo_install_and_activate_addons' );
'buyUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zz' ),
'infoUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zy' ),
'title' => 'Yoast SEO Premium',
/* translators: %1$s expands to Yoast SEO */
'desc' => sprintf( __( 'The premium version of %1$s with more features & support.', 'wordpress-seo' ), 'Yoast SEO' ),
WPSEO_Addon_Manager::LOCAL_SLUG => [
'buyUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zt' ),
'infoUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zs' ),
'display_title' => __( 'Stop losing customers to other local businesses', 'wordpress-seo' ),
'desc' => __( 'Rank better locally and in Google Maps, without breaking a sweat!', 'wordpress-seo' ),
'image' => plugins_url( 'images/local_plugin_assistant.svg?v=' . WPSEO_VERSION, WPSEO_FILE ),
__( 'Get better search results in local search', 'wordpress-seo' ),
__( 'Easily insert Google Maps, a store locator, opening hours and more', 'wordpress-seo' ),
/* translators: %1$s expands to WooCommerce */
sprintf( __( 'Allow customers to pick up their %s order locally', 'wordpress-seo' ), 'WooCommerce' ),
WPSEO_Addon_Manager::VIDEO_SLUG => [
'buyUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zx/' ),
'infoUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zw/' ),
'display_title' => __( 'Start ranking better for your videos', 'wordpress-seo' ),
'desc' => __( 'Optimize your videos to show them off in search results and get more clicks!', 'wordpress-seo' ),
'image' => plugins_url( 'images/video_plugin_assistant.svg?v=' . WPSEO_VERSION, WPSEO_FILE ),
__( 'Show your videos in Google Videos', 'wordpress-seo' ),
__( 'Enhance the experience of sharing posts with videos', 'wordpress-seo' ),
__( 'Make videos responsive through enabling fitvids.js', 'wordpress-seo' ),
WPSEO_Addon_Manager::NEWS_SLUG => [
'buyUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zv/' ),
'infoUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zu/' ),
'display_title' => __( 'Everything you need for Google News', 'wordpress-seo' ),
'desc' => __( 'Are you in Google News? Increase your traffic from Google News by optimizing for it!', 'wordpress-seo' ),
'image' => plugins_url( 'images/news_plugin_assistant.svg?v=' . WPSEO_VERSION, WPSEO_FILE ),
__( 'Optimize your site for Google News', 'wordpress-seo' ),
__( 'Immediately pings Google on the publication of a new post', 'wordpress-seo' ),
__( 'Creates XML News Sitemaps', 'wordpress-seo' ),
// Add Yoast WooCommerce SEO when WooCommerce is active.
if ( YoastSEO()->helpers->woocommerce->is_active() ) {
$extensions[ WPSEO_Addon_Manager::WOOCOMMERCE_SLUG ] = [
'buyUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zr' ),
'infoUrl' => WPSEO_Shortlinker::get( 'https://yoa.st/zq' ),
'title' => 'Yoast WooCommerce SEO',
'display_title' => __( 'Make your products stand out in Google', 'wordpress-seo' ),
/* translators: %1$s expands to Yoast SEO */
'desc' => sprintf( __( 'Seamlessly integrate WooCommerce with %1$s and get extra features!', 'wordpress-seo' ), 'Yoast SEO' ),
'image' => plugins_url( 'images/woo_plugin_assistant.svg?v=' . WPSEO_VERSION, WPSEO_FILE ),
sprintf( __( 'Improve sharing on Facebook and Pinterest', 'wordpress-seo' ) ),
/* translators: %1$s expands to Yoast, %2$s expands to WooCommerce */
sprintf( __( 'Use %1$s breadcrumbs instead of %2$s ones', 'wordpress-seo' ), 'Yoast', 'WooCommerce' ),
/* translators: %1$s expands to Yoast SEO, %2$s expands to WooCommerce */
sprintf( __( 'A seamless integration between %1$s and %2$s', 'wordpress-seo' ), 'Yoast SEO', 'WooCommerce' ),
'buy_button' => 'WooCommerce SEO',
$addon_manager = new WPSEO_Addon_Manager();
$has_valid_premium_subscription = YoastSEO()->helpers->product->is_premium() && $addon_manager->has_valid_subscription( WPSEO_Addon_Manager::PREMIUM_SLUG );
/* translators: %1$s expands to Yoast SEO. */
$wpseo_extensions_header = sprintf( __( '%1$s Extensions', 'wordpress-seo' ), 'Yoast SEO' );
$new_tab_message = sprintf(
'<span class="screen-reader-text">%1$s</span>',
esc_html__( '(Opens in a new browser tab)', 'wordpress-seo' )
<div class="wrap yoast wpseo_table_page">
<h1 id="wpseo-title" class="yoast-h1"><?php echo esc_html( $wpseo_extensions_header ); ?></h1>
<section class="yoast-seo-premium-extension">
/* translators: 1: expands to Yoast SEO Premium */
esc_html__( '%1$s, take your optimization to the next level!', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
'<span class="yoast-heading-highlight">' . $premium_extension['title'] . '</span>'
if ( ! $has_valid_premium_subscription ) :
<ul class="yoast-seo-premium-benefits yoast-list--usp">
<li class="yoast-seo-premium-benefits__item">
<span class="yoast-seo-premium-benefits__title"><?php esc_html_e( 'Redirect manager', 'wordpress-seo' ); ?></span>
<span class="yoast-seo-premium-benefits__description"><?php esc_html_e( 'create and manage redirects from within your WordPress install.', 'wordpress-seo' ); ?></span>
<li class="yoast-seo-premium-benefits__item">
<span class="yoast-seo-premium-benefits__title"><?php esc_html_e( 'Synonyms & related keyphrases', 'wordpress-seo' ); ?></span>
<span class="yoast-seo-premium-benefits__description"><?php esc_html_e( 'optimize a single post for synonyms and related keyphrases.', 'wordpress-seo' ); ?></span>
<li class="yoast-seo-premium-benefits__item">
<span class="yoast-seo-premium-benefits__title"><?php esc_html_e( 'Social previews', 'wordpress-seo' ); ?></span>
<span class="yoast-seo-premium-benefits__description"><?php esc_html_e( 'check what your Facebook or Twitter post will look like.', 'wordpress-seo' ); ?></span>
<li class="yoast-seo-premium-benefits__item">
<span class="yoast-seo-premium-benefits__title"><?php esc_html_e( 'Premium support', 'wordpress-seo' ); ?></span>
<span class="yoast-seo-premium-benefits__description"><?php esc_html_e( 'gain access to our 24/7 support team.', 'wordpress-seo' ); ?></span>
<?php if ( $addon_manager->is_installed( WPSEO_Addon_Manager::PREMIUM_SLUG ) ) : ?>
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-installed"><?php esc_html_e( 'Installed', 'wordpress-seo' ); ?></div>
<?php if ( $has_valid_premium_subscription ) : ?>
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-activated"><?php esc_html_e( 'Activated', 'wordpress-seo' ); ?></div>
<a target="_blank" href="<?php WPSEO_Shortlinker::show( 'https://yoa.st/13k' ); ?>"
class="yoast-link--license">
/* translators: %s expands to the extension title */
esc_html__( 'Manage your %s subscription on MyYoast', 'wordpress-seo' ),
esc_html( $premium_extension['title'] )
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-not-activated"><?php esc_html_e( 'Not activated', 'wordpress-seo' ); ?></div>
<a target="_blank" href="<?php WPSEO_Shortlinker::show( 'https://yoa.st/13i' ); ?>"
class="yoast-link--license">
/* translators: %s expands to the extension title */
esc_html__( 'Activate %s for your site on MyYoast', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
esc_html( $premium_extension['title'] )
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
<a target="_blank" href="<?php echo esc_url( $premium_extension['buyUrl'] ); ?>"
class="yoast-button-upsell">
/* translators: $s expands to Yoast SEO Premium */
esc_html__( 'Buy %s', 'wordpress-seo' ),
esc_html( $premium_extension['title'] )
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
echo '<span aria-hidden="true" class="yoast-button-upsell__caret"></span>';
<a target="_blank" href="<?php echo esc_url( $premium_extension['infoUrl'] ); ?>"
class="yoast-link--more-info">
/* translators: Text between 1: and 2: will only be shown to screen readers. 3: expands to the product name. */
esc_html__( 'More information %1$sabout %3$s%2$s', 'wordpress-seo' ),
'<span class="screen-reader-text">',
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
$premium_extension['title']
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
<?php if ( ! $has_valid_premium_subscription ) { ?>
<small class="yoast-money-back-guarantee"><?php esc_html_e( 'Comes with our 30-day no questions asked money back guarantee', 'wordpress-seo' ); ?></small>
<hr class="yoast-hr" aria-hidden="true"/>
<section class="yoast-promo-extensions">
/* translators: 1: expands to Yoast SEO */
$yoast_seo_extensions = sprintf( esc_html__( '%1$s extensions', 'wordpress-seo' ), 'Yoast SEO' );
$yoast_seo_extensions = '<span class="yoast-heading-highlight">' . $yoast_seo_extensions . '</span>';
/* translators: 1: expands to Yoast SEO extensions */
esc_html__( '%1$s to optimize your site even further', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $yoast_seo_extensions is properly escaped.
<?php foreach ( $extensions as $slug => $extension ) : ?>
<section class="yoast-promoblock secondary yoast-promo-extension">
<img alt="" width="100" height="100" src="<?php echo esc_url( $extension['image'] ); ?>"/>
<?php echo esc_html( $extension['display_title'] ); ?>
<ul class="yoast-list--usp">
<?php foreach ( $extension['benefits'] as $benefit ) : ?>
<li><?php echo esc_html( $benefit ); ?></li>
<div class="yoast-button-container">
<?php if ( $addon_manager->is_installed( $slug ) ) : ?>
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-installed"><?php esc_html_e( 'Installed', 'wordpress-seo' ); ?></div>
<?php if ( $addon_manager->has_valid_subscription( $slug ) ) : ?>
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-activated"><?php esc_html_e( 'Activated', 'wordpress-seo' ); ?></div>
<a target="_blank" href="<?php WPSEO_Shortlinker::show( 'https://yoa.st/13k' ); ?>"
class="yoast-link--license">
/* translators: %s expands to the extension title */
esc_html__( 'Manage your %s subscription on MyYoast', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
<div class="yoast-button yoast-button--noarrow yoast-button--extension yoast-button--extension-not-activated"><?php esc_html_e( 'Not activated', 'wordpress-seo' ); ?></div>
<a target="_blank" href="<?php WPSEO_Shortlinker::show( 'https://yoa.st/13i' ); ?>"
class="yoast-link--license">
/* translators: %s expands to the extension title */
esc_html__( 'Activate %s for your site on MyYoast', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
<a target="_blank" class="yoast-button-upsell"
href="<?php echo esc_url( $extension['buyUrl'] ); ?>">
/* translators: %s expands to the product name */
esc_html__( 'Buy %s', 'wordpress-seo' ),
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The possible `get_buy_button` values are hardcoded (buy_button or title); only passed through the WPSEO_Extensions class.
( isset( $extension['buy_button'] ) ) ? $extension['buy_button'] : $extension['title']
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
echo '<span aria-hidden="true" class="yoast-button-upsell__caret"></span>';
<a target="_blank" class="yoast-link--more-info"
href="<?php echo esc_url( $extension['infoUrl'] ); ?>">
/* translators: Text between 1: and 2: will only be shown to screen readers. 3: expands to the product name. */
esc_html__( 'More information %1$sabout %3$s%2$s', 'wordpress-seo' ),
'<span class="screen-reader-text">',
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: The `get_title` value is hardcoded; only passed through the WPSEO_Extensions class.
// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.